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Guten Thai! Why tourism chiefs are pushing for more German visitors

Eighty per cent of Germans return to Thailand for future holidays

Tourism chiefs in Thailand are pushing for more wealthy and student German visitors, it emerged today.

The Tourism Authority of Thailand (TAT) is using its office in Frankfurt to tempt the premium sector with package holidays, according to the Bangkok Post.

They’re also trying to get young German travllers hooked on Thailand with new marketing bases in Cologne and Dussledorf – home to some 60,000 students.

A German Lufthansa aircraft at Suvarnabhumi airport Bangkok

A German Lufthansa aircraft at Suvarnabhumi airport Bangkok (Picture: Aero Icarus )

Germany accounts for the third highest number of visitors to Thailand after Russia and Britain. Income from Germany, at the centre of the Eurozone woes, is expected to rise just 7.9 per cent compared with a 9% rise from other European countries.

Despite a lower growth in income compared with other European travellers, TAT’s data shows that 80 per cent of Germans will revisit Thailand for holidays.

The translation is that German’s are the holy grail of businesses – loyal, repeat buyers. It means that tourism bosses are keen to draw in first-time visitors safe in the knowledge that the German cultural love of routine and order will bring them back the following year.

Plus, they believe that wealthier German’s will be less affected by Europe’s economic woes and more likely to book expensive getaways.

Germans stay an average of 17 days in Thailand – often preferring beach resorts and well-planned day trips over the hustle and bustle of Bangkok and other cities.

Denduen Luengcheng , from the TAT office for Germany, Austria and Switzerland, said the tourism campaigns are focused on premium holidays with tailor-made tour packages.

It includes routes direct to Andaman sea resorts, Phuket, Phangnga, Nakhon Si Thammarat and Krabi provinces.

TAT is also encouraging tour operators in Thailand to offer activities such as yoga and beauty treatments.

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